What must a sales agent include clearly and conspicuously in all advertising on their website?

A sales agent is required to include the name of their broker clearly and conspicuously in all advertising, including on their website. This requirement serves several important purposes. Firstly, it promotes transparency in real estate transactions, ensuring that the public is aware of the licensed entity responsible for the agent's activities. This is essential for consumer protection, as it allows potential clients to identify the brokerage overseeing the agent's work and to hold the appropriate parties accountable.

By associating the agent with their broker in advertising, trust is fostered within the marketplace. Consumers can have confidence knowing which brokerage is backing the services offered. Additionally, this practice helps maintain compliance with state regulations, which often mandate that the broker's name be included in promotional materials to ensure proper disclosure.

Other options such as the name of the client, commission rates, and property location are not required to be included in advertisements under the same regulatory frameworks. While they may be relevant to specific situations or marketing strategies, they do not carry the same regulatory importance as disclosing the broker's name.