What kind of duty does the Canon of Professional Ethics include?

The Canon of Professional Ethics emphasizes trustworthiness as a fundamental duty expected from real estate professionals. Trustworthiness is critical because it establishes the foundation of credibility and integrity in client relationships. When agents demonstrate trustworthiness, they build confidence among clients and the public, which is essential in fostering long-term professional relationships.

In the context of real estate, being trustworthy means accurately representing properties, being honest in communications, and safeguarding client interests. This is vital for maintaining the ethical standards of the profession and ensuring that all parties involved can rely on the agent's actions and decisions.

By adhering to this duty, agents not only comply with ethical standards but also enhance their professional reputation and encourage a positive perception of the real estate industry as a whole.