If a business conducts transactions under a different name, which of the following actions is NOT required?

In situations where a business operates under a different name, commonly referred to as a "doing business as" (DBA) name or an assumed name, certain legal actions are required to maintain transparency and compliance. Among these actions, informing customers of the alternate business name is not a legal requirement.

Filing an Assumed Name Certificate with the county clerk is essential because it officially registers the business’s DBA name at a local level, which is crucial for public record. This step ensures that the business is recognized under that alternate name within the local jurisdiction. Similarly, filing with the secretary of state is also a requirement in many jurisdictions, particularly for businesses that operate at a broader state or national level. This action further solidifies the legitimacy of the alternate name and ties it to the business entity.

Filing an Assumed Name Certificate where the business has a registered office is another necessary step, typically ensuring that the business name is recognized in the right geographical and administrative context.

While maintaining transparency with customers is good practice and can foster trust, the act of informing them of an alternate name does not have a legal mandate, making it an appropriate selection for what is NOT necessary in this scenario.